David Williams reflects again upon how a major event can transform a location's popular image. He notes that major events are drivers of tourism, investment and population growth. He comments on the investment by many cities into convention centres and associated tourism services.
David Williams details how major events help locations to refashion their image and rejuvenate infrastructure. He cites Brisbane's example in discussing changes underway in both Glasgow and the Gold Coast in preparation for hosting the Commonwealth Games. He adds that the Gold Coast faces particular challenges to incorporate cultural elements into its Games program.
