David Williams reflects again upon how a major event can transform a location's popular image. He notes that major events are drivers of tourism, investment and population growth. He comments on the investment by many cities into convention centres and associated tourism services.
David Williams outlines the highlights and major achievements of his time working in government. He notes that the portfolio areas for which he had responsibility were more measurable in terms of success than other areas of government. He states that, while having no regrets, there were decisions about particular events that might in hindsight have been reconsidered.
David Williams recalls writing consultant reports for the state government after his return to work in Queensland, including an independent review into the cancelled A1 Grand Prix car race on the Gold Coast in 2009. He comments on how his background as a senior executive in the public service assisted him in writing such reviews.
David Williams details how major events help locations to refashion their image and rejuvenate infrastructure. He cites Brisbane's example in discussing changes underway in both Glasgow and the Gold Coast in preparation for hosting the Commonwealth Games. He adds that the Gold Coast faces particular challenges to incorporate cultural elements into its Games program.
David Williams recounts his departure from the public service in 2003 to become CEO of a new government-owned events agency in Scotland. He describes his deliberations over the decision to leave, and how the operations of the Scottish agency differed from his work in Queensland.
David Williams describes how governments use events and tourism campaigns to shape public perceptions of particular places. He notes the growth of intense competition between cities and states to attract events that help create a certain image of different locations. He reflects on the short and long-term economic benefits of hosting events and attracting tourists, and how political leaders have used this to the state's advantage.
