David Williams reflects again upon how a major event can transform a location's popular image. He notes that major events are drivers of tourism, investment and population growth. He comments on the investment by many cities into convention centres and associated tourism services.
David Williams recounts his departure from the public service in 2003 to become CEO of a new government-owned events agency in Scotland. He describes his deliberations over the decision to leave, and how the operations of the Scottish agency differed from his work in Queensland.
David Williams outlines the performance-based contracts that public service heads were signed to under the Beattie government, describing the expectations that he and other senior executives faced. He speaks about how his department supported the government's agenda.
David Williams describes how governments use events and tourism campaigns to shape public perceptions of particular places. He notes the growth of intense competition between cities and states to attract events that help create a certain image of different locations. He reflects on the short and long-term economic benefits of hosting events and attracting tourists, and how political leaders have used this to the state's advantage.
David Williams outlines his return to Queensland in 1989 to head the new Queensland Events Corporation for the state government, by then led by Labor premier Wayne Goss. He describes the state government's eagerness to capitalise on successful events such as the Commonwealth Games and the 1988 World Expo. He explains that within four years he had been appointed as a Director General in the public service.
Sallyanne Atkinson discusses writing her 'Around Brisbane' book while working for Federal Senator Jim Killen. She highlights Brisbane's inferiority complex at that time.
Lesley Clark describes the belief in far North Queensland that the area did not get the attention it deserved, but she states the attitude did not reflect reality. She talks about the vulnerability of an economy based on agriculture and tourism and the tension between representing the electorate and the party.
Peter Beattie discusses the work his government did to establish Queensland as a base for major companies like Virgin, and the impact that increased airline competition had on travel and the Queensland economy.
