David Williams describes how governments use events and tourism campaigns to shape public perceptions of particular places. He notes the growth of intense competition between cities and states to attract events that help create a certain image of different locations. He reflects on the short and long-term economic benefits of hosting events and attracting tourists, and how political leaders have used this to the state's advantage.
David Williams discusses working in government in both Tasmania and Queensland during the 1980s and 1990s. He compares the large number of departments in Tasmania's bureaucracy with developments in Queensland where the state government had begun the process of corporatising agencies and offices. He adds that events agencies were a relatively new initiative operating in only a few states.
