David Williams outlines the highlights and major achievements of his time working in government. He notes that the portfolio areas for which he had responsibility were more measurable in terms of success than other areas of government. He states that, while having no regrets, there were decisions about particular events that might in hindsight have been reconsidered.
David Williams describes how governments use events and tourism campaigns to shape public perceptions of particular places. He notes the growth of intense competition between cities and states to attract events that help create a certain image of different locations. He reflects on the short and long-term economic benefits of hosting events and attracting tourists, and how political leaders have used this to the state's advantage.